- Why We’re Different
- You talk. We listen.
- Tell us to get started!
- Proofs, Approval and your responsibilities
- Printing and Shipping
- Processing and Mailing
- Payment Options
- Some things to know about proofs
Listed below are just a sample of the mailing options available for a direct mail program. These categories are usually more suited for retail businesses, but there are almost infinite options for direct mail marketing of virtually any product or service.
Why We’re Different
While there are many printers throughout the country that print postcards, few have the ability to create well thought out, marketing driven direct mail programs that deliver results. From initial marketing concept through final mailing, Dynamail Marketing knows how to use direct mail to increase your revenues and visibility.
You talk. We listen.
Before we ever begin a design, we take the time to learn everything we can about your business. We want to know about your goals, your clients, and your competition. In the initial planning stages, we ask you to send us as much information as you can about your company and your industry. The more you tell us at this point, the more successful your advertising program is likely to be.
Once we have analyzed this material, we will propose a marketing approach that will help you achieve your objectives.
After we’ve determined what needs to be produced, we will provide you with an estimate detailing the costs involved for all recommended projects. Dynamail Marketing takes pride in finishing most projects at the prices quoted in the initial estimate.
The vast majority of projects go through as quoted. The only thing that might change the final price would be a significant change in project specifications
Tell us to get started!
Once you’re happy with our advice and our prices, all you have to do is say GO! No contracts to sign. Believe it or not, we still operate on a handshake signifying our trust and desire to engage in a long-term relationship. All we ask for at this point is a small $500 startup deposit, regardless of the size of the project.
After many years in business and thousands of satisfied clients, we are confident that we will exceed your expectations with the work we create for you. But if for some reason you don’t like what we come up with, just tell us what you don’t like and we’ll try again until you are completely satisfied. Remember, we consider ourselves your marketing partner and we welcome feedback from our clients so we can create the best possible product.
From the time you provide us with any material we may need from you, like logo art and photographs, we can generally create a completely custom design in less than 48 hours. Since this is a creative process, the actual time may vary.
For other more complex projects, we will be happy to give you a breakdown of the design and production after we have our initial discussions, and have a better idea of your requirements.
Proofs, Approval and your responsibilities
Once the design is finalized, you’ll get a layout via e-mail. If everything looks OK, please initial and date each page and return them to us, along with the completed Proof Approval Form.
Printing and Shipping
The time to print a postcard is ten working days, regardless of the quantity. Please remember to allow for holidays when planning the printing schedule. A five day cycle is available upon request but rush charges apply.
For most of our orders the printing and mailing are done from the same facility, so there is no shipping time. Some orders are shipped from the printing plant to a mailing facility or directly to the client via UPS ground. This is about two to five working days depending on the destination.
Processing and Mailing
The process of labeling, sorting and mailing can vary from two to ten working days. The actual in-mail date can be quoted as early an the initial conversation with Dynamail.
Depending on the type of service used to mail the cards, the in-mail time will typically be from five to eight days. The Postal Service can be unpredictable and we will try in every way we can to expedite this process.
Please try to allow about 4-6 weeks from the time the order is placed until in-home delivery. This will avoid rush charges and special shipping.
Most projects consist of design/printing and mailing functions. For these projects, a $500 startup deposit is paid at the beginning of a project, a 50% deposit is required at the time the proofs are approved and the balance is due 10 days prior to mailing. If you are printing a large quantity of postcards and mailing them out on a weekly or monthly basis, special payments terms can be arranged.
For design and print only projects, the full balance is due at the time of proof approval.
If you decide to stop or hold the project after a significant amount of design work has been done, there is a charge for any production expenses that have been incurred. Of course, this is fully credited when the project is resumed.
It’s our goal to make your direct mail programs as smooth and easy as possible. If you have any questions concerning any of this information, please feel free to call us at 800 883-3962 or email to firstname.lastname@example.org.
Some things to know about proofs
In practical terms, 90% of our projects proceed via e-mail with only Adobe Acrobat (pdf) files for proofs. Our technical system is such that pleasing color is almost always assured. In many cases, time consuming hard copy proofs can be skipped.
Please remember that approval on a proof means that you want to print the job just as the proof looks in terms of layout, type and position. You are telling us that you’ve read the material and it’s all accurate and presented to your satisfaction.
This is when “bugs” creep in where you least expect them!
When you read your own material that you’ve read a thousand times before, there’s a tendency to “see” the correct material even though there is a mistake on the page. Some areas to check especially carefully are:
- phone/ fax /e-mail
One last point about proofs. They are just that. Proofs. They’re not the finished product. They represent varying degrees of accuracy that are generally accepted in the industry. We’ll help you evaluate each proof that’s necessary, and we’ll tell you what to look for.